It seems to me that as people get older, their taste in many things, and in particular music “freezes” in a certain genre, usually that of their youthful heyday. Sure, they might buy some new music, but their genre or style is frozen in time.
Related to this sentiment is an excellent article, entitled “Seattle Shakeup” How Sub Pop Changed Again in 2011” by Andrew Matson of NPR .
The article details how the leadership at Sub Pop Records has consistently been open to new horizons. Sub Pop morphed from a grunge-genre label supporting Nirvana and Mudhoney to one that reps artists as vastly different as Canada’s dream-pop duo Memoryhouse, Russian comedian Eugene Mirman, , Swedish duo Niki and the Dove, Seattle hip-hop artist Shabazz Palaces, and Atlanta’s “chillwave” musician Washed Out.